FIFTH ANNUAL MONSTER ENERGY AFTERSHOCK
CALIFORNIA’S BIGGEST ROCK FESTIVAL RETURNS TO SACRAMENTO’S DISCOVERY PARK OCTOBER 22 & 23
LINEUP ANNOUNCEMENT COMING JUNE 7
ESTIVAL PARTNERS WITH
SACRAMENTO COUNTY DEPARTMENT OF REGIONAL PARKS FOR
“LIFE LOOKS GOOD ON YOU” PUBLIC SAFETY CAMPAIGN
Monster Energy AFTERSHOCK—California’s biggest rock festival—returns to Sacramento, California’s Discovery Park October 22 and 23 for its fifth year. Discovery Park is a 160-acre park conveniently located near downtown Sacramento, where the American and Sacramento Rivers meet.
Look for the band lineup, ticket information and other festival details to be announced on Tuesday, June 7 at Noon Pacific Time.
In 2015, a sold-out crowd of 45,000 was in attendance at Monster Energy AFTERSHOCK to experience four stages of the best hard rock, metal and alternative artists, along with gourmet food trucks and extensive onsite experiences. Loudwire.com called the festival “one of the nation’s premier music events.”
After holding 2015’s Monster Energy AFTERSHOCK at Gibson Ranch, the festival returns to Discovery Park in 2016. “Gibson Ranch was a beautiful place to hold last year’s Monster Energy AFTERSHOCK,” says Danny Hayes, CEO of Danny Wimmer Presents, producers of Monster Energy AFTERSHOCK. “But there is just something really special about Discovery Park. We have great partners in the Sacramento CVB, the county of Sacramento and the park department. And the truth is AFTERSHOCKwas designed to be in Discovery Park.”
“We couldn’t be more excited that AFTERSHOCK is returning to Discovery Park, the festival’s original home in Sacramento,” saidMike Testa, COO of Visit Sacramento. “While showcasing the natural treasure of Discovery Park to visitors from across the United States, it also brings the attendees in closer proximity to our city and county hotels to maximize the festival’s millions of dollars in economic impact.”
Monster Energy AFTERSHOCK Festival also announces its partnership with Sacramento County Department of Regional Parks for the Life Looks Good On You life jacket water safety campaign. “With Discovery Park located where the American and Sacramento rivers meet, promoting water safety is very important to us,” says Clay Busch, VP of Marketing for Danny Wimmer Presents.
Danny Wimmer Presents is pledging support with Monster Energy AFTERSHOCK alumni and DWP friends to create awareness for the Life Looks Good On You campaign. So far, music artists that have joined the efforts include Sacramento’s own Deftones,Rob Zombie, Disturbed, Five Finger Death Punch, Papa Roach, Pop Evil, and Avatar. Below are some photos of band members wearing life jackets, which will be part of a social media campaign designed to encourage people to safely participate in water activities by sharing photos of themselves and friends wearing life jackets. For more info, visit www.lifelooksgoodonyou.organd use #sacrivers.
Jeff Leatherman, Director of Sacramento County Regional Parks adds, “The Department of Regional Parks is excited to welcome AFTERSHOCK 2016 back to Discovery Park this fall. We appreciate their partnership with our Life Looks Good On Youcampaign which will help Sacramento County spread the word about being safe on our rivers during the summer season.”
Monster Energy AFTERSHOCK is produced by Danny Wimmer Presents, a producer of some of the biggest rock festivals in America, including Rock On The Range, Monster Energy Welcome To Rockville, Monster Energy Fort Rock, Monster Energy Carolina Rebellion, LOUDER THAN LIFE, Northern Invasion, Monster Energy Rock Allegiance, Chicago Open Air, Houston Open Air, and more.
About Danny Wimmer Presents
Since 1993, music industry veteran Danny Wimmer has been producing concerts and festivals, both large and small. In 2011, he formed Danny Wimmer Presents, which now produces several of the largest rock and alternative festivals in the U.S. By combining A-list talent with local cuisine and culture, DWP has become recognized within the industry for delivering the highest-quality entertainment experiences to fans, artists, sponsors, partners and host cities. DWP creates memorable and all-encompassing festival experiences, leaving both consumers and partners with lasting and meaningful impressions. With 580,000 fans attending all DWP festivals in 2015, and 10 billion media impressions, DWP will continue to add new music festivals to its already stellar portfolio, which includes Rock On The Range, Monster Energy AFTERSHOCK Festival, Monster Energy Welcome To Rockville, Monster Energy Carolina Rebellion, Louder Than Life, and Monster Energy Rock Allegiance, among others.
www.DannyWimmerPresents.com
About Monster Energy
Most companies spend their money on ad agencies, TV commercials, radio spots, and billboards to tell you how good their products are. At Monster Energy, we chose none of the above. Instead we support the scene, our bands, our athletes and our fans. We back athletes so they can make a career out of their passion. We promote concert tours, so our favorite bands can visit your hometown. We celebrate with our fans and riders by throwing parties and making the coolest events we can think of a reality.
www.monsterenergy.com | www.facebook.com/monsterenergy
About Discovery Park
Discovery Park is a 160-acre park conveniently located near downtown Sacramento, where the American and Sacramento Rivers meet. The Discovery Park boat launch allows boaters access to both the American and Sacramento Rivers, and the park features bike trails, picnic areas, and a playground. Discovery Park is located beside I-5 near downtown Sacramento.
About Life Looks Good On You Campaign
Since 2013, Sacramento has had over 30 drowning deaths in their rivers and lakes and the Department of Regional Parks is working with supporters such as the Monster Energy AFTERSHOCK Festival, CBS Radio, Sacramento Republic, City of Sacramento and emergency responders to spread the word that “Life Looks Good On You.” This year the Monster Energy AFTERSHOCK Festival will take place in Downtown Sacramento at the confluence of the American and Sacramento rivers. We need your help as the river season kicks off and throughout the summer to remind citizens and visitors on social media to practice safety when visiting Sacramento’s waterways. A life jacket is our way of saying “Life Looks Good On You,” so don’t lose it in the rivers.
www.lifelooksgoodonyou.org
#sacrivers
- Website: www.AFTERSHOCKConcert.com
- Facebook: www.facebook.com/AFTERSHOCKFestival
- Twitter: http://twitter.com/AFTERSHOCKSAC
- 2015 Video Recap: https://vimeo.com/166288461
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