Working with revered rock/metal/pop producer Romesh Dodangoda (Bring Me The Horizon, Bullet For My Valentine, Funeral For A Friend, Mötörhead) on the upcoming album they deliver a stadium-sized sound that perfectly reflects their modern rock sensibilities.
Choices is formed of ten high-octane tracks that lead you through their exciting journey so far. “It is the story of the lessons we’ve learned along the way of being in a band. The highs and the lows, the determination and frustration, it is all covered,” explains Williams.
It opens with the previous single ‘I Want More’, which was championed by the likes of Kerrang! Radio, Scuzz TV and Team Rock. Elsewhere the band’s love of fantasy and sci-fi horror inspired the likes of ‘Velociraptor’, while ‘All I Need’ and ‘The Best Thing’ channel themes of friendship, love and loyalty.
Their raucous energy and drive continues throughout the record with the riff-raging ‘Hold Tight’, the stick to your gun’s fan-favourite ‘Pride’ and the fierce punch of ‘Dirty Little Lies’. The album closes with the motivational title-track, which was written about “taking control of your own decisions and your own life direction.”
CHOICES TRACKLISTING
1. I WANT MORE
2. VELOCIRAPTOR
3. WHEN I DRIVE
4. A DIFFERENT PERSON
5. ALL I NEED
6. HOLD TIGHT
7. THE BEST THING
8. PRIDE
9. DIRTY LITTLE LIES
10. CHOICES
Go Primitive have already achieved plays on Radio 1 and 6 Music following their earlier releases Blueprint EP and 100 Ways EP, and have supported the likes of Mallory Knox, We Are the Ocean, Fort Hope and Lonely The Brave on the road, and landed a set at Glastonbury Festival with BBC Introducing.
Now with Choices, Go Primitive are ramping up to the next level and ready to stamp their mark on the UK rock scene.
You can catch them playing The Zephyr Lounge, Leamington Spa on December 8thfollowing a successful Autumn tour with more tour dates to come.
william.luff@wilfulpublicity.
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